Recent News
12/04/2010
Currys move their outdoor campaigns to Digiadvans
DSG, owner of the Currys and PC World retail chains have been advocates of outdoor advertising for quite some time and after seeing what the Digiadvan is capable of they have decided to move their digital outdoor campaigns to SA Screen Media.
2 SA Digiadvans have just begun a major 3 month advertising campaign on the behalf of DSG to promote their Currys retail stores.
The vehicles will tour the South of England to promote the technology stores new offers.
08/04/2010
Back to the 80s
The Labour Party continues to use the SA Digiadvan to push their political messages.
Click on the link bleow to view the publicity the vehicle received on its most recent campaign.
http://www.youtube.com/watch?v=RbHU5KWndKY&feature=related
30/03/2010
Calvin Klein London Campaign
Draws Huge Crowds
If only all digital campaigns could get crowds of 18 – 30 women paying attention like this (see below) there’d surely be no need for DPAA, OMAC or OVAB or any other organisation to sell the merits of the medium...
But then again:-
not all of the campaigns feature fit good looking buff young men in nothing except for a pair of Calvin Klein underpants
not all digital screens are driven into the heart of a city and placed where there are plenty of people who will respond best to the campaign in question
We spotted this van in London last week and believe it is part of Calvin Klein’s ‘9 Countries, 9 Men, 1 Winner competition‘...
View the full article at http://www.dailydooh.com/archives/24943
01/03/2010
Chancer Not Chancellor...
An SA Digiadvan toured the Conservative Party Conference venue and surrounding Brighton area with a political message on the behalf of the Labour Party.
View the campaign here here
01/03/2010
Miami Digiadvan in action...
SA Screen Media Miami office offers global advertising agencies a hard-hitting, impactful and engaging media concept for your clients. The SA Digiadvans new office opening in Miami has fast become a target for the savvy media buyers of the United States and around the world.
We have executed several campaigns recently which outlines why we have become the number 1 Digital solution for the outdoor advertising sector. SA Digiadvans are covering the United States with our interactive digital mobile media vehicles, bringing advertising to life.
View the van in action here
23/02/2010
Digiadvans Miami, Amsterdam, err Wales...
SA Screen Media Digiadvans have now taken their global office development up to 12 offices. The Miami office which opened last month is now adding some significant weight to the global campaigns we understand however news comes through of a new Wales office catering for additional work born out of the Millennium Stadium and a new shopping centre which is scheduled over the next 18 months...
Read the full article www.dailydooh.com/archives/23252
09/02/2010
Digiadvans promote the Wales Live bid in Cardiff...
SA Digiadvan's took to the streets of Cardiff to promote the Wales Live news bid on the behalf of UTV.
View images from the first weekend of the campaign here
09/02/2010
Guinness iPhone App launched in Dublin...
SA Digiadvans have begun a 2 month campaign to promote the new Guinness rugby iPhone app at matches throughout Ireland.
2 Digiadvans will tour city centres and
stadium vicinities every match day promoting the app to rugby fans...
View images from the first weekend of the campaign here
03/02/2010
Press coverage continues...
SCREENS.tv, the international outdoor advertising news website, has written an article about SA Screen Media's touch screen capabilities, the new LED Digiadvan and how they are proving that Digiadvan's can offer more to clients than just digital billboards.
On-vehicle screens can be more than mobile digital billboards, as British firm SA Screen Media is proving with a series of campaigns using its Digiadvans – small trucks with large displays mounted on the side and, crucially, interactive capabilities.
“We have very intelligent tools which allow us to draw the crowds and target audiences such as touchscreens, [Nintendo] Wii, live TV and live Internet connections right there on the street. With this we bring the target closer to the brand which is being communicated,” said Scott Anthony, SA Screen Media's MD...
Read the full article www.screens.tv/article/11939/Trucks_with_touchscreens_bring_interaction_to_the_street.html
02/02/2010
Digiadvan's rack up news miles...
The year has hardly begun but SA Digiadvans are already making the headlines. Articles have appeared on several of the marketing network's news websites and newsletters with articles highlighting SA Screen Media's continued global expansion, innovative Digiadvan technology and groundbreaking interactive close proximity campaigns. James Van Etten had this to say about the Digiadvans on his daily newsletter...
"SA Screen Media the close proximity interactive Mobile Digital Outdoor Media owner, better known as SA Digiadvans have began 2010 with fireworks. Their global fleet of touch screen Digiadvans are re-writing the rule book on digital outdoor media allowing brands and services to now insist on stronger retention levels due to the vehicles intelligent close proximity HD screens".
(25th January 2010)
The DailyDooh was interested to hear about SA Screen Media's recent office openings, read the article www.dailydooh.com/archives/21527
The DDR Magazine talks about the SA Digiadvan's innovation, the company's newest recruits and continued global expansion www.ddrmag.co.uk/news_people_companies.php#2
29/01/2010
New LED Digiadvan added to the SA fleet
SA Screen Media have added another digital advertising vehicle to their fleet. Where the SA Digiadvan caters for interactive close proximity advertising, such as recent Game retail store and Canon sampling campaigns, the new SA LED Digiadvan with its extendable screen will cater for those clients who require a large format advertising screen for high impact advertising and events...
[read on...]
27/01/2010
Capturing the public's imagination with Canon
Looking for a way to promote a new range of digital SLR cameras and training workshops for customers, Canon Netherlands asked SA Screen Media to come up with an innovative and exciting outdoor advertising campaign. SA Screen Media took the brief and ran with it, turning the advertising campaign into a fully interactive product sampling campaign.
Canon cameras were connected to the large format screens of the SA Digiadvans allowing members of the public the opportunity to test the products right on the high street
and more importantly see the result immediately on the large screens. Brand ambassadors were also on hand to offer technical advice and even demonstrate the advanced features of the cameras to a mass audience using the cameras connected to the Digiadvans.
3 SA Digiadvans toured major cities throughout the Netherlands during the month of December, making this one of SA Screen Media's most ambitious campaigns to date. The interactive features of the Digiadvan's allowed members of the public to interact with products in a way they would never be able to inside stores and retail store owners in the Netherlands reported making sales directly as a result of the Digiadvan demonstrations. Such immediate conversions are rarely seen in sampling campaigns.
View the campaign here
14/01/2010
Game on... the high street
During November and December SA Digiadvans toured the UK offering members of the public the change to try out some of the newest music related computer games, live on the street.
The campaign for Game retail stores is another example of how SA Screen Media's innovative close proximity interactive approach to outdoor advertising
is changing the way the public can engage with brands and services.
Guitars, drums,
microphones and turn tables were all connected wirelessly to the SA Digiadvan's internal multi games console system allowing passersby to experience the thrills of games such as Guitar Hero, Rock Band, DJ Hero and Singstar. Queues formed and crowds gathered as people flocked to take part or just watch, transforming each stop on the Digiadvan's tour from a normal sampling campaign into a spectacle.
View the campaign here
21/12/2009
SA Digiadvan welcomes home X Factor winner Joe McElderry
The Sun newspaper once again chose the SA Digiadvan to support one of its campaigns, this time welcoming home X Factor winner Joe McElderry.
The van, along with 3,000 fans, was at Newcastle airport to greet Joe on his arrival. On the morning of Joe's arrival the SA Digiadvan also toured the area promoting Joe's new single 'The Climb'.
Read the full article on The Sun website here
08/12/2009
Ireland office completes two high profile public sector campaigns
SA Screen Media Ireland have recently completed two high profile campaigns for the public sector. The Barnardo's childrens charity hired SA Digiadvans to raise awareness of their Yes/No Minister campaign in and around Dublin, while the Northern Ireland Tourist Board used the SA Digiadvans to promtoe their new advertising films to targeted demographics at local concerts.
You can view the Barnardo's campaign here
And the NI Tourist Board campaign here
20/11/2009
UK Outdoor Company of the Year
SA Screen Media are delighted to have won two awards at the Marketing Industry Network Awards 2009 held in Manchester on 19th November.
SA Screen Media MD Scott Anthony was at the event to receive the UK Outdoor Company of the Year award and the North East Company of the Year award. The judges commented that SA Screen Media deserved both awards for "sheer gutsiness".
In addition SA Screen Media were also winner of the Best Mobile Campaign category at the recent Dadi Awards. Scott Anthony commented "Acknowlegement from indstry peers is a wonderful thing to receive and I am personally delighted that the SA team has been rewarded for the hard work that they have put in over the last 12 months. This is also a proud moment for us to share with our forward thinking clients who have put their faith in an innovative and non-mainstream media, which has evindently paid off".
15/10/2009
Digiadvans bring bad news to Labour
Just hours after Britain’s biggest daily newspaper withdrew its backing from the governing Labour Party, digital screens mounted on the sides of trucks were bringing the news to the party’s annual conference.
The Sun newspaper, owned by Rupert Murdoch’s News International, made headlines when it said it would no longer support Prime Minister Gordon Brown’s Labour and would switch its allegiance to the rival Conservative Party.
At 7am on the same day, two Digiadvans from SA Screen Media were hired by the newspaper to drive around the location of the Labour conference in the southern seaside city of Brighton, carrying The Sun’s message “We’re Feeling Blue” – a reference to the traditional colour of the Conservatives.
It was a high-profile campaign for the Digiadvans, which have recently been used by clients as diverse as the Ovarian Cancer Action charity, Blaenau Gwent Police in Wales, and retailers Boots in France and Tesco in Ireland.
“Our USP is to have the ability to target audiences closer than any other outdoor company,” SA Screen Media MD Scott Anthony told SCREENS.tv.
SA Screen Media, which currently has offices in Amsterdam, Paris, Frankfurt and Florida as well as Britain and Ireland, is planning to roll out the units worldwide over the next five years.
Article from Screens.TV
View the campaign here
12/10/2009
Boots France Campaign Update
The Digiadvan campaign for Boots Laboratories has now concluded. The 3 Digiadvans toured Paris, Marseille and Lille, with Digiadvan operatives handing out new Serum 7 samples and interview members of the public on the street, utilizing the Digiadvan's live broadcast capabilties to display the interview live on the Digiadvan'slarge format screen.
View the campaign here
30/09/2009
The Sun is feeling Blue
On Wednesday 30th September The Sun newspaper announced that it was no longer backing the Labour Party. On that day at 7am two SA Digiadvans were deployed to circle the Labour Party conference in Brighton advertising The Sun's "We're Feeling Blue" message to members of the public and conference delegates.
As expected The Sun's announcement was headline news with all national TV news programmes and the SA Digiadvans were broadcast on several news reports throughout the day. SA Screen Media Operations Director Jon Fenech expressed his joy at being part of such a greatly publicised campaign. "We are thrilled that The Sun chose SA Digiadvans for such a monumental campaign that has achieve such media attention, however the campiagn does not neccessarily reflect the political views of SA Screen Media. This was simply a job like every other which I am proud to say our Digiadvan operatives executed with the highest standards."
21/09/2009
Supporting Ovarian Cancer Action
SA Digiadvans supported the Ovarian Cancer Action charity targeting businesses with a campaign that asked employees to vote Ovarian Cancer Action their offical charity of the year.
The Digiadvans strategically targeted employees as the entered and exited their offices ensurung that al members of staff engaged with the campaign message.
16/09/2009
3 Digiadvans hit the streets of France to promote new products for Boots
Boots have chosen SA Digiadvans to promote their new Serum 7 products in cities throughout France. 3 Digiadvans are touring the country over the next two weeks, with promotional staff handing out samples and SA Screen Media brand operatives conducting short Voxpops with members of the public.
As always with SA Digiadvans the interviews are being given an exciting and innovative twist as the interviewees are broadcast live onto the Digiadvan screen for members of the public to interact with.
The campaign has already begun and you can see images from the first day here
14/09/2009
Blaenau Gwent Police praise Digiadvans for crime reduction
As part of an ongoing campaign for Blaenau Gwent Police, SA Digiadvans have been targeting young people in the Gwent area with hard hitting road safety messages.
Crime and vandalism carried out by young people is a problem in the area. As well as showcasing the road and community safety messages the Digiadvans have been offering entertainment to teenagers in Gwent with there giant games console capabilities in an attempt to curb the amount of complaints received by police.
Blaenau Gwent Police were thrilled to inform SA Screen Media that on the first night of the campaign alone the rate of complaints involving you people for the Blaenau Gwent area dropped dramatically from the average of 60 to just 1 complaint.
View a report for one of the campaign first events here
10/09/2009
Bannatyne's launch new offers with Digiadvans
Northern branches of Bannatyne's Health Club have chosen Digiadvans to promote their new membership offers to the public.
Duncan Bannatyne's Health Club business has gone from strength to strength since its owner chaired one of the 5 seats in Dragon's Den and now Digiadvans are giving their marketing extra drive with this strategically targeted advertising campaign.
View the campaign here
03/08/2009
Please Touch
SA Screen Media continue to evolve their fleet of interactive outdoor media vehicles with the most innovative technology available and their latest addition will allow you to get hands on with their outdoor advertising campaigns; touch screen technology!
SA Screen Media now have the ability to stop your target audiences live on the street and allow them to interact with the vehicles and your message with touch. This new touch screen technology is only one of many innovative technologies SA Screen Media have implemented over the last 12 months; others include Live TV broadcasts, Bluetooth proximity messaging, Interactive websites and interactive games. This combined level of interaction is paramount when competing for attention with all the other forms of advertising available today. It increases the retention of information making your advertisements even more engaging and memorable.
SA Screen Media MD Scott Anthony is proud to shout about the new innovations his team continues to embrace.
"As Managing Director of this company I am delighted to have a team with the ability to evolve the Digiadvans at every opportunity that technology allows and at SA Screen Media we have named that evolvement iDOOH (interactive Digital Out Of Home).
Touch is the new media and it helps that it is part of our fleet. We are the first outdoor mobile media owner in the world to incorporate this application and we are delighted to add another USP to our list.
Our Florida office implemented the touch screen technology and we are more overwhelmed with the success they have had with it in campaigns, so much so that we have now placed touch screen technology in our European fleets too.”
See the Touch Screen Digiadvan in action here
28/07/2009
Road Safety campaigns are still making a difference
Digiadvans continue to promote Road Safety messages at events all over the UK with the latest campaign taking place at the Hickstead International Horseshow in Brighton. The 5 day event saw the Digiadvan besieged with visitors both engaging with the Road Safety messages and interacting with staff to find out more information.
Visitors commented on the importance that these campaigns play in educating the public and highlighted the effectiveness of using a vehicle to broadcast Road Safety messages.
View the campaign live here
19/07/2009
Don't be a sheep when it comes to Alcohol
Stockton Council highlighted the importance of adults setting a good example for their children when it comes to alcohol with this quirky campaign. Featuring a living room scene with "sheep" children following the actions of their parents the SA Digiadvan sat in pride of place as the household TV promoting the campaign's messages to the public.
View the campaign live here
14/07/2009
Charity uses Digiadvan for hard hitting campaign
Pro Life charity The Lifehouse used the Digiadvan to promote their hard hitting campaign messages at rallies taking place all over Ireland. The SA Digiadvan toured the country targeting members of the public in each of the cities where the rallies took place.
View the campaign live here
13/07/2009
Wii keep fit initiative continues to grow
Several PCTs including Manchester and East Herts have joined in the Wii initiative, utilising the Giant Wii capabilities in conjunction with the Digiadvan's other interactive solutions, such as Bluetooth and Live TV. The Wii initiative uses the Giant Wii to help attract audiences to health and community messages and the interactive nature of the Digiadvan's solutions helps to increase the participants retention of the information.
With multiple repeat campaigns booked by many of the UK's councils and PCTs, as well as road safety partnerships, the Digiadvan continues to enforce its status as the leading outdoor advertising medium for the public sector.
View the latest Wii initiative campaign live here
13/07/2009
North East Councils take up Wii initiative for youth groups
Several North East Councils have joined in the Wii initiative utilising the Giant Wii capabilities of the Digiadvan to promote community messages and attract young people to organised youth groups in an attempt to tackle local youth crime and disorder problems.
View the latest campaign in South Tyneside live here
08/07/2009
NHS continue to use Wii keep fit initiative
In December 2008 SA Screen Media presented an idea to UK PCTs. The idea was to use the Giant Wii capabilities of the SA Digiadvans to attract members of the public to PCT health and keep fit messages. SA Screen Media have used the Giant Wii console on many campaigns for the private sector and quickly realised how effective it was at attractive mass crowds.
West Hertfordshire PCT quickly jumped on board the Wii Keep Fit Initiative using the SA Digiadvans to help promote their health messages in and around the Hertfordshire area. Since January 2009 SA Digiadvans have executed many campaigns on the behalf of West Hertfordshire PCT.
View the latest campaign live here
10/07/2009
Tesco: more store openings means more Digiadvans
Tesco continued to expand in Ireland with mass store openings throughout June and July. As more stores opened more Digiadvans were required, with several campaign days featuring 3 Digiadvans simultaneously promoting store openings in 3 different towns.
The campaign culminated in 3 Digiadvans taking part in Ireland's biggest store opening event promoting Tesco's newest Dublin store.
View the campaign live here
05/07/2009
SA Digivans, flying high with Thai Airways
Timing can be a wonderful thing, as Thai Airways found out when they discovered SA Screen Media Germany had just opened its doors in time to help enhance their Thai Cultural Festival. The SA Digivan attended the 3 day event in Frankfurt broadcasting footage of the festival's main stage to audience members around the site.
The SA Digivan's interaction with the audience was further extended by the use of the Giant Nintendo Wii games console which entertained children while their parents browsed the event stalls. Also the Digivans giant screen was the perfect tool for displaying song lyrics during the daily karaoke sessions.
The Thai Cultural Festival showcased the best of Thai culture and tourism to over 30,000 attendees and SA Screen Media Germany were delighted to be part of such as successful event.
View the campaign live here
10/06/2009
A Digivan in every country...
SA Screen Media continue their global expansion with recent office openings in Amsterdam, Paris and Frankfurt. With SA Digivans based in each of these strategic locations as well as the Uk and Ireland, SA Screen Media are now able to execute simultaneous advertising campaigns in multiple European cites at the exact same time and on the same day...
[read on...]
04/06/2009
SA Digivans move children's hospital
When looking for a media to help promote the relocation of Manchester Children's Hospital the NHS knew exactly who to ask. SA Screen Media have worked with numerous PCTs and NHS Trusts to promote health initiatives all over the UK using interactive content to entice the public into getting involved.
This campaign utilised SA Digivans displaying a comical short film featuring a 60 baby terrorising the city of Manchester, giant games console, Streetscreens and promotional staff handing out a host of tangible material.
The campaign was a great success with the Digivans interacting with an audience which reached into the hundreds of thousands.
View the campaign live here
27/05/2009
Microsoft and SA Digivans win with innovation
In December 2008 Microsoft launched its worldwide "I'm A PC" campaign. This campaign broke new ground in delivering user-generated content to digital formats, and delivered strong results for the brand.
The campaign has just received the Clear Channel Planning Award for the best use of innovation outdoor. SA Digivans major contribution to this success took the form of an 18 day nationwide campaign which targeted major cities including London, Birmingham, Manchester, Leeds, Edinburgh and Glasgow.
View the campaign live here
26/05/2009
Wii conquer Frankfurt with SA Digivans
SA Digivans took to the streets of Frankfurt to promote the Nintendo Wii, strategically targeting areas with a high footfall of young people and families.
The client was overjoyed with the result explaining "The audience measurement data that SA Screen Media Germany provided post campaign really proved to us that their Digivans could target and capture our designated demographics".
View the campaign live here
12/05/2009
SA Digivans bag Tesco
Due to the overwhelming success of SA screen media Ireland's recent campaigns and the Digivans unique ability to interact with the public, Tesco chose SA Digivans to announce their new store openings.
Opening new stores, especially within the current economic climate is a costly business and Tesco demanded an advertising medium which it knew could provide a great return on investment. SA Digivans did just that, specialising in DOOH interactive close proximity communication.
View the campaign live here
01/05/2009
Worldwide CEOs opinions on the SA Digivan
The results of the Festival of Media event excelled all of our targets with positive quotes from the following people who we spoke to in Valencia regarding their opinions on the SA Digivans April 2009:
Jean Charles Decaux CEO JC Decaux: A very unique product and very applicable to the current innovation and release of Digital Out of home media solutions. The interactive elements which you have described are going to change the way in which we can communicate messages to our clients target audiences.
[read on...]
01/05/2009
SA Digivans open the Festival of Media, Valencia
Click here to view the campaign live.
The Festival of Media is the world’s first global festival of media creativity and innovation. It has become a must-attend two day conference offering networking opportunities at a conference and exhibition designed to showcase the best creative media thinking and explore emerging media opportunities.
This year’s event took place from 19-21 April in Valencia with brands and agencies seizing the opportunity to showcase their very best work, demonstrating their strategic direction and creativity.
Chuck Porter from Crispin Porter + Bogusky said on stage that now is the time to “use imagination instead of money and be more flexible, more nimble and more cost-effective”.
[read on...]
23/04/2009
Guten Tag from SA digivans
SA digivans have now successfully extended their network of European offices with the opening of both Frankfurt, Germany and Paris, France. The new offices were implemented by managing director Scott Anthony who is also a managing partner of ESM Global based in Miami, Florida, which is better known for providing international outdoor solutions for brands such as Google, Microsoft and ESPN.
SA screen media Germany currently has several digital outdoor media campaigns underway working in association with ESM Global European strategies commission.
23/04/2009
SA Digivans France govern world peace
Due to the overwhelming success of the SA digivan voice and public perception capabilities, SA were invited to drive an incremental viewing campaign from its recently launched Paris office to promote world peace in both Barcelona and Montpellier. The SA digivans spent one week promoting the benefits of World peace throughout the two cities targeting hundreds of thousands of city centre observers.
Using proximity Bluetooth messaging passers-by received further information about the World peace day campaign and information on how they could participate. SA digivans were able to integrate visionary demographic recognition software during this campaign. The data available included gender recognition, determining figures of male and female viewers, audience dwell times and audience opportunities to see. The reliable data collated from the campaign will now be used to help formulate strategies for all future world peace day campaigns.
SA France Media Manager Sebastian Edouard explains “SA France were delighted to be chosen for such a rewarding digital outdoor mobile campaign. This is a global problem and we are a global voice.”
Click here to view the campaign live.
17/04/2009
SA Digivans at the forefront of audience measurement
World-leading audience measurement metrics make calculating return on investment in mobile digital media more reliable than ever.
SA Screen Media, creator of digivans, the UK’s only vehicle-mounted out of home (OOH) rear-projection screens, is developing an approach to audience measurement that will make agency budgets more accountable and give outdoor advertising greater recognition.
The digivans are being trialled with revolutionary audience measurement software from Quividi. A webcam is mounted on to the vehicles and used to measure how many people have looked directly at the screen, as well as the cumulative time spent exposed to the media. The VidiReports software also counts the aggregate ‘opportunities to see’ and dwell-time in front of the screen in addition to determining the viewer’s gender and age bracket.
[read on...]
16/04/2009
SA Digivans support Heineken and Irish Rugby
Heineken have chosen SA digivans to support their advertising campaigns at Irish rugby events. The digivans will be displaying a short advert featuring legendary actor John Hurt at Heineken Cup matches. Click here to view the report from Muster v Osprey in Limerick on 12th April.
03/04/2009
SA Digivans welcome home Alan Shearer
Newcastle United fans flocking to St James Park after news of Alan Shearer's appointment as manager were delighted to be able to watch the press conference live outside the groound, thanks to the SA digivan. Click here to view the event and see firsthand how successful Digivans can be at entertaining a crowd.
29/03/2009
Eircom kick off new website using latest interactive media solution
Irelands largest telephone network introduced their new interactive website using SA digivans Ireland. Eircom launched Soccer Republic, a new interactive fans website, for football fans wishing to blog, chat and upload videos relating to Irish soccer. Two of SA screen media Ireland’s digivans were strategically placed outside of Croke Park, the Republic of Irelands national stadium, during a recent international football game. The detailed route plan created prior to the campaign proved to be tailored for the specific target audience. The results from the integrated gender recognition software highlighted that 71% of viewers of the screens were male, validating the accuracy of the pre-determined route plan.
The ability to stream live broadcasts also allowed the fans who did not enter the stadiums to further interact with the screen and view action from the match intermittently between the Soccer Republic adverts. Please click here to view a snapshot of the campaign live.
10/03/2009
Volkswagen success at the 6 Nations with SA Digivans
SA digivans supported Volkswagen at the Ireland v England 6 Nations rugby match held at Croke Park, Dublin. With a 82,000 capacity crowd the digivan received unprecedented attention...
View the campaign here
21/02/2009
Skys the limit for SA Digivans
Sky TV used SA UK digivans to raise the awareness of a new broadcast system which they had recently installed within the Cumbria area. During the six week campaign a branded digivan targeted 10 towns within the Cumbria region with news that Sky TV was now more accessible then ever. A wrapped digivan complete with Sky corporate logos visited towns throughout the regions during weekend activity when pedestrian footfall was at its highest.
Proximity Bluetooth messaging also backed up the campaign message with contact details with the Sky sales teams. The GPS tracking system used on the digivan ensured that the client was able to track the exact movements of the advertising medium throughout the duration of the campaign. Please click here to view the campaign live.
06/02/2009
American News channel uses Digivans to broadcast in the UK
ESPN, America’s largest sports channel, extended its broadcasting network by launching its new channel in the UK. The worldwide sports broadcaster used innovative digivans to announce that the sports channel had finally arrived in the United Kingdom. The SA digivans circulated the busy streets of London for 7 days in January ensuring the ESPN launch was aired to thousands of commuters, shoppers and city workers. Proximity Bluetooth messaging, GPS tracking and audience recognition software ensured that the whole campaign provided accountable and reliable data.
The Bluetooth messages targeted pedestrians with specific information about how they could register for the new sports channel. This truly was an interactive campaign which guaranteed that the people of London were able to act on the information delivered via the SA digivan providing ESPN with a positive return on their investment. Please click here to see the campaign live.
